Analysis and reporting with proposals for improvements.Selection of KPIs to measure the fulfillment of the objectives.Web analytics is an optimization process that comprises the following phases: It also helps to calibrate traffic and popular trends, which is very useful for market research. It is an aid to estimate how much traffic changes to a website after the launch of a new advertising campaign, for example. Web analytics is not just a process of measuring web traffic, as it can be used as a tool for researching companies and the market, and to evaluate and improve the effectiveness of a website. Matomo (formerly known as Piwik): Matomo Analytics (report) and Matomo Tag Manager.Adobe: Adobe Analytics (report) and Dynamic Tag Manager.Google Analytics (reporting) and Google Tag Manager.Web analytics provides these site administrators and their publishers with data that can be used to streamline a website and create a better user experience, improving their visits and results.Īmong the most common Web Analytics tools we can mention: With this information, you can determine which areas of the site are the most popular areas and which part of the site does not get much traffic, and thus optimize it. Web analytics tools can also be used to monitor whether or not the pages of a site are working properly. To what extent they have met the objectives.What interactions they have carried out.How much they remain throughout the site.What are the landing pages that users reach.Through what source and a half they came to the site.How many of those visitors were repeat visitors.How many people have visited your site.

In a web analytics process, various web tools are used to measure details such as: Web analytics is a generic term, whose simplest meaning is the study of the impact of a website by its users.

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